Industry Webinar · Vlinder × ADMA

Ayurvedic Authenticity
& Traceability

Building Verifiable Trust Across the Supply Chain

Authenticity You Can Prove. Trust You Can Build. Counterfeiting, adulteration, mislabeling, and opaque sourcing don't just hurt one brand — they erode trust in the entire Ayurvedic industry. This 90-minute session explores how traceability, authentication, and practical blockchain-enabled implementation can change that.

DATEJun 18, 2026
TIME4:00 – 5:30 PM IST
FORMATLive Online
ACCESSFree for ADMA Members
Presented with ADMAPractical industry sessionIncludes Trag showcase

Reserve your seat

Thursday, June 18, 2026 • 4:00 - 5:30 PM IST

🛡️ We'll email confirmation and joining details to you.

WHY THIS MATTERS

The trust challenge in Ayurveda

A fake or poor-quality Ayurvedic product does not only damage one brand. It takes a toll on trust in the entire Ayurvedic industry.

Counterfeiting & brand dilution
01

Counterfeiting & brand dilution

Look-alike packaging and unverified resellers chip away at premium brand equity.

Consumer safety & authenticity
02

Consumer safety & authenticity

Adulterated formulations put consumers at risk and trigger lasting reputational damage.

Regulatory & audit pressure
03

Regulatory & audit pressure

Stricter compliance regimes demand evidence, not assurances.

Export & recall challenges
04

Export & recall challenges

International markets expect batch-level traceability and rapid recall capability.

INDUSTRY REALITY:Fragmented supply chainsLow traceabilitySlow verificationManual recordsOpaque governance
WHAT YOU'LL LEARN

Practical takeaways for industry leaders

Eight focused themes covered in 90 minutes — designed for decision-makers, not technologists.

01
The real scale of counterfeiting

The real scale of counterfeiting

How counterfeit and adulterated products distort the Ayurvedic market and what the data actually shows.

02
Where supply chains are most vulnerable

Where supply chains are most vulnerable

From raw collection to retail shelf — the gaps that erode trust and how to close them.

03
How QR verification works in practice

How QR verification works in practice

Cryptographically unique QRs, copy-proof NFC, and consumer-side authentication flows.

04
Geo-tagged provenance & lab records

Geo-tagged provenance & lab records

Tie every batch to its origin, harvest date, and quality testing in a verifiable chain.

05
Regulatory & recall readiness

Regulatory & recall readiness

How traceability turns audits and recalls from reactive scrambles into controlled operations.

06
Scan analytics for assurance

Scan analytics for assurance

Use scan signals to detect anomalies, forecast demand, and optimise distribution.

07
Consumer assurance done right

Consumer assurance done right

Verification experiences that actually build long-term consumer trust.

08
A practical implementation path

A practical implementation path

Diagnose, design, deploy — adopt traceability without disrupting current workflows.

YOU'LL WALK AWAYWITH CLARITY ON:
Real risks in your supply chain
Verification that builds trust
Data that drives better decisions
A roadmap to implementation
WHY TRACEABILITY NOW

From reactive to controlled

Without traceability, compliance and recall are reactive. With traceability, they become controlled and efficient.

Regulatory readiness

Move from claim-based compliance to evidence-based compliance with batch-level records.

Traceability turns product trust from a claim into evidence.
MEET TRAG

End-to-end product traceability and authentication

Built to help enterprises trace every product, trust every supply chain, and protect authenticity from source to consumer.

Traceability Suite

Map every event from source to shelf — interoperable, auditable, blockchain-anchored.

  • GS1-compliant traceability
  • EPCIS 2.0 / Sunrise-ready
  • Real-time geographic heatmap
  • ERP integration
  • Blockchain-anchored provenance
  • Multi-tier supply chain mapping
  • Digital Product Passport enablement

Authenticity & Anti-Counterfeit Suite

Make every product cryptographically verifiable — for regulators, partners and consumers.

  • Cryptographically unique QR
  • Duplicate scan detection
  • Consumer-facing verification
  • Geographic scan anomaly mapping
  • Dealer & distributor portals
  • Copy-proof NFC authentication
HANDS-ON TRAG EXPERIENCE

See traceability work — end to end

A live look at how Trag connects every node in an Ayurvedic supply chain. Switch views, click any node to inspect its evidence.

LIVE PREVIEW
🍃

Ashwagandha Capsules

500mg • 60 caps • Batch AYR-2026-A018

Mfg Date12 Apr 2026
Expiry Date05 Apr 2029
MRPINR 650.00
Batch Size10,000 Units
Verified - Authentic
SUPPLY CHAIN MAP

Click any node to inspect the provenance evidence:

PROVENANCE EVIDENCE

Manufacturer — Vriddhi Ayurveda Pvt. Ltd.

ManufacturerVriddhi Ayurveda Pvt. Ltd.
FormulationAshwagandha Capsules 500mg
Mfg DateApr 12, 2026
Expiry DateApr 05, 2029
Batch NumberAYR-2026-A018
Batch Size10,000 units
PLATFORM CAPABILITIES

Everything an enterprise programme needs

Modular components that fit how your teams already operate.

Admin Dashboard

Unified visibility across plants, batches and partners.

VTrag Mobile

Field & shop-floor scanning, capture and verification.

Item Serialisation

Unique identity at primary, secondary and tertiary packs.

Customer Engagement

Verified scan moments that turn into loyalty signals.

Compliance Reports

Audit-ready exports for regulators and partners.

Persona Access Control

Role-based access for QA, ops, partners and execs.

Provenance Anchoring

Blockchain anchoring of source-to-shelf events.

Dealer & Distributor Portals

Self-serve verification and movement reporting.

GS1 Standards Alignment

GTIN, SSCC and EPCIS 2.0 conformant out of the box.

Scan Heatmaps

Geographic scan density and anomaly intelligence.

PROVEN FOUNDATION

Built for regulated, multi-stakeholder supply chains

Trag is in production across categories where evidence — not assertion — is the standard.

GI-tagged products

Authenticity programmes for protected geographic indications.

Health supplements

Batch-level traceability for nutraceutical and herbal SKUs.

Regulated alco-bev

Excise-grade serialisation deployed at state scale.

Enterprise traceability

Multi-plant, multi-country deployments with ERP integration.

ENGAGEMENT MODEL

Adapted to your reality, not the other way around

Diagnose

01

Map your current supply chain, data systems and risk surface. Identify the highest-impact starting point.

Design

02

Co-create a traceability and authentication blueprint that fits existing workflows and compliance posture.

Deploy

03

Roll out in measured phases with clear success metrics — without disrupting day-to-day operations.

AGENDA

A focused 90-minute session

Built for industry decision-makers — concise, practical and relevant.

1
Session 1+00:00

Opening — Why authenticity and traceability are critical now

Vlinder

2
Session 2+00:08

The industry trust challenge

ADMA Representative

3
Session 3+00:22

Supply-chain reality and traceability gaps

Mr. Alok

4
Session 4+00:38

Regulatory, export and recall challenges

Speaker TBC

5
Session 5+00:55

Practical technology showcase — Trag for Ayurveda

Ms. Malini Srinivasan

6
Session 6+01:15

Industry survey & co-development invitation

Vlinder × ADMA

7
Session 7+01:25

Open Q&A

All speakers

SPEAKERS

Practitioners and industry voices

MS

Ms. Malini Srinivasan

Founder & CEO, Vlinder

AL

Mr. Alok

Ayurvedic Domain Consultant

AD

ADMA Representative

Industry Trust Perspective

TB

Speaker TBC

Regulatory • Export • Recall

WHO SHOULD ATTEND

Built for the people who actually own this

CEOs & FoundersCompliance HeadsRegulatory TeamsSupply Chain LeadersQuality TeamsExport TeamsContract ManufacturersOperations Teams
FAQ

Quick answers

RESERVE YOUR SEAT

Join the webinar and help shape a
practical traceability model for Ayurveda

Thursday, June 18, 2026 • 4:00 – 5:30 PM IST • 90 minutes • Live Online